Wordle- audience feedback

This is our wordle that we produced from our audience feedback. We got our target audience to write down 10 words that came into their mind when watching our music video.

Audience Feedback on Roughcut

We got 5 people from our target audience to watch our music video rough cuts and give us feedback on what they thought.
The green and purple post its were things they liked and enjoyed, the orange post its our what they didn't like and things that could be changed.

From this feedback, we our taking out a lot of the scene with water as we felt as if there was to much water through out the video as well as the swimming. However, we our going to use more colour as a lot of people enjoyed that as well as the target audience liked when the visuals connected with the lyrics. 

audience feedback drawings

I would agree with the drawing representation of our artist mostly as it is a girl that was sketched but the drawing has blond hair whereas our artist has brown hair. But other than that the artist is girly and happy and is wearing a dress which is similar to our artist in the video. she is natural looking and young.

Audience Sybollic codes

Audience conventions.

One convention of my music video is narrative. Artist like Taylor Swift  "blank space" and "love story" and also Justin Beiber "baby" use narrative in their music videos. Both music videos are about a love story. This is very sterotypical of this type of genre for example it is very typical for the narrative to involve and man and a woman falling in love or their struggles. an example of love struggles would be "why you got to be so rude" by magic, this follows a story of two people in love and their struggle of acceptance from the parents, this is similar to Taylor Swifts love story.  to the audience the narrative is very obvious and shows to the audience that it is about love. i feel that this could work for our genre and song but it is stereotypical

so i feel that we could do something different.

Another convention of our music genre could be performance. this is because our genre of music and song focus mostly on the artist and the music rather than having back up dancers and making the music video a spectacle. this i feel connects with the audience better and they listen the the lyrics of the song and relate more to the music. i feel that this would work well with our music genre as the music videos are all about the music. magic also use performance in their music video focusing on the band and the song.

Facebook Page

https://www.facebook.com/Georgiahollieshaunamedia2015?ref=bookmarks

This is the link to our Facebook page!
> Please like and share!!!

Choice of you tube strategies for promotion to audience

Research into vlogs with Audience Analysis

Vlogs are blogs but in a style of visuals and video created by an artist/You-tuber. They can involve the artist just filming their day and what they are getting up to or them recording a new song/album to promote themselves.

For example the band 5SOS (they produce a music in the pop genre) created video diaries while they were on tour in London. This is a great way of the artist to connect with their fans and inform them with information about future plans and music being released.




Another example is Troye Sivan (who creates music of the indie genre) who is currently using vlogs to announce his new album as well as releasing his new songs and music videos on this website. Again this is an easy way to give a message to his fans and views directly.




These artists that making these vlogs are targeting the same audience as we are with Jasmine Thompson as an artist. The artists that are putting these vlogs up directly through social media are directly connecting with their audience and keeping them updated with the process of what they are creating or releasing. This ensures that the audience know exactly what they are up to and they know when their music is available to download and buy. Vlogging also connects the audience and the artist on a more intimate level, as it comes across as just having a chat with a friend. Involving the audience more, may increase the amount of people interested in the artist.

Vlogging is also another way of getting the audiences opinion on things. for example when they release there single, if the audience want to see the artist live.

Blumler and Katz

Blumler & Katz Theory is called uses and gratifications, which asks the question of why do people consume media?
They found that the four most common things that the audience uses for the media are:

finding out about relevant events and conditions in immediate surroundings, society and the world

seeking advice on practical matters or opinion and decision choices

satisfying curiosity and general interest

learning; self-education

gaining a sense of security through knowledge Personal Identity

finding reinforcement for personal values

finding models of behaviour

identifying with valued other (in the media)

gaining insight into one's selfIntegration and Social Interaction

gaining insight into circumstances of others; social empathy

identifying with others and gaining a sense of belonging

finding a basis for conversation and social interaction

having a substitute for real-life companionship

helping to carry out social roles

enabling one to connect with family, friends and societyEntertainment

escaping, or being diverted, from problems

relaxing

getting intrinsic cultural or aesthetic enjoyment

filling time

emotional release

sexual arousal

For our Music Video we will be using Blumler and Katz Theory of entertainment as we feel that their explanation for why audiences watch and use media fit our task and what we are trying to achieve with our video well.  People watch music videos to be entertained, to fill time or relax and so with creating a music video we are trying to make sure our audience enjoy it.

Creative director analysis

Green screen analysis

What was easy about green screening?
The thing that was easy about using the green screen and using that technique was editing the pictures to match the screen behind. It was much easier than i thought it would be to line it up and make sure that it was in the right place. the quickest thing was taking the photo to be edited and picking the background


What are the difficulties of green screening?
The main difficulty about Green screening was it was hard to make the image not look like it was done through green screening and to make it look authentic and like the image before edited and the green screen picture added.


How could green screening be used in music videos?
Green screening could be used in music videos to show a certain type of location that we don't have access to for example a background with mountains behind. in our area we do not have access to film in such an area and so we could use green screening to create the background and location we want for our music video.

What music video genres could use green screens? How?
Music video genres that could use green screening could be spectacle or imagery. this is because this music video genre uses takes advantage of the effects that green screening can do.

How could you use it for your music video?
We could use this in our music video to show the audience a specific type of image that we wouldnt be able to portray otherwise as that image of location isnt available to us.

annotated still frames

 Mulrey Theory- the male gaze.
this theory represents men as an article, controlling and treat women as objects to look at. this image is of a woman taped to a wall like a display of art for an audience of men.

 Berger - ways of seeing
the image in this pictre is of teenagers acting free and youthful. They are throwing stones off a clip top. Berger believed that every media text has a view from the camera and the audience is aware of the cameraman/ artist.

the last two pictures presents Gauntlett's theory of Men in crisis. this is portrayed by 2 different types the new man and traditional man. the first picture represents the New man where he is shown looking weaker and innocent. Where as the picture below shows the traditional man where he is surrounded by women and in the center of the shot.

Audience: Symbolic Codes

Audience Conventions

One convention of my music video is performance. This still is from Tori Kelly's All In My Head music video. The audience can then decode that this genre is more about the music instead of other musical artists like Nicki Minaj being seen as a sexual object and all about the image. They also can decode that she's a girl next door type of girl and that she as an average everyday girl playing her guitar doing what she loves. I feel that we should use the performance scenes in our music video as it will show the audience that its all about the pure talent and the music rather than the image that they want to be portrayed as. This shows that she isn't selling herself and more selling the music.

Another convention of my music video genre is narrative, most artist within the genre us a narrative which has a love story in it. This still is from Taylor Swift's Love Story video. The audience will decode this as two young people falling in love and that love is very important and essential. I feel that we could use narrative of a love story in our music video but would find it very sterotypical for out genre. I think that a more meaningful narrative would work better with our genre.

Another convention of is characters, from Taylor Swifts We Are Never Ever Getting Back Together music video it shows that there is a male and a female characters. With Indie Pop songs the music videos are very similar as they normally have so sort of narrative. The audience will decode this as a love story and understand what the music video is about.

Blumler & Katz Theory

Blumler & Katz Theory is called uses and gratifications, which asks the question of why do people consume media? They found that the four most common things that the audience uses for the media are:
Information
Personal Identity
Entertainment
Integration and social interaction

We will use the Blumler & Katz Theory in our music video for entertainment for the audience as people are going to be watching the music video whilst listening to the music. We could also say that they are going to use it for integration and social interaction because we are trying to give a message to the audience and we are trying to fit in with society, instead of differentiating from society.  

Summer Assignment