Magazine Advert Analysis

This is a magazine advert that we analysis of Kasbian's new album. 

This helped in the research of our advert as we know now that we have to include our record label, release date, name of the album and reviews could be put on the advert to attract even more of an audience. 

This advert used a variety of font sizes and different fonts, it also used a variety of colours which made it appealing to the audience. They also used an image that could be controversial, so this makes people reading the magazine wonder what it is advertising.

Research on Rhianna Loud Digipak

what is a digipak? This is a type of packaging for CD's or DVDs, typically made from cardboard with an internal plastic holder for one or more discs. This album as  a whole seems to use "red roses" symbolically to connote beauty. As we see them inside panels Rhianna is stretched out on a bed of red roses. she is also wearing a white girly dress. the whole thing looks innocent and romantic. The CD is of a simple peach-red coloured flower that fits the whole CD. The front cover of the Digipak is of Rhianna's face with a red lip and red hair which matches the red roses on the rest of the Digipak. The name of the album is printed across the bottom of the cover.

CD Digipack Research

These images on the left are examples of existing CD digipacks.

What is a CD digipack?
A CD digipack is an alternative CD package to a standard CD package. CD Digipacks are made out of card stock. The most common CD Digipaks is the 4 panel Digipak which opens like a book.

Updated Props List

This is a board on which I made on Pinterest for inspiration for props and our music video. From creating this board i found photos of people in front of projectors which created shadows on their face, i really liked this idea so we introduced it into our music video. We thought it would be effective as it fit in with our genre and added something different to the video.

Todorov's Theory

Todorov produced a theory which he believed to be able to be applied to any film. He believed that all films followed the same narrative pattern. They all went through stages called the equilibrium, disequilibrium, acknowledgement, solving and again equilibrium.

There are five stages the narrative can progress through:

1. A state of equilibrium 

2. A disruption of that order by an event.

3. A recognition that the disorder has occurred.

4. An attempt to repair the damage of the disruption.

5. A return or restoration of a NEW equilibrium

Record Label Chosen

The research that i have gathered on record labels, I feel that the best record label for our song/artist is Capitol Records as I believe the genre of the song is indie rock and the record label takes various genres as well as indie rock artist.

This record label is also very new in the UK. This is suitable for an upcoming artist like Jasmine Thompson. However, the label is big and well known in the US, so the popularity and the connections will really be to the artists advantage.

This label has signer artists like Tori Kelly, 5SOS and Troye Sivan. Which are all artist which are young and upcoming stars. 

Digipack Testers

These are some images that i have been playing around with on Pixlr to see if they are suitable for the digipack. I feel that the first photo is very effective as a front cover, as it creates an edgy vibe to it, i hope to use the idea of the 4 images cut up on the front cover. I also think the last two photos are very effective, i layered photos on top of each other and feeling that that could work either on the magazine advert or aspects of layering photos on the digipack.

Digipack technique research

Cd digipack technique research from St Peters RC Comprehensive

CD Digipack Technique Research

Soulwax Nite Versions album

Recreated verison

We were practising using Adobe Photoshop, and we tried to recreate the Soulwax Nite Versions album. As it was our first time using photoshop we thought we done a pretty good job of trying to recreate the album.

The original cover that we tried to recreate is from a rock band called Soulwax wax, their many focus in their music is the instruments they play. The genre of the rock band comes through the album cover, as the lines are very electrical and can be seen as guitar strings. I find that the album is hard to look at and the writing in the background is hard to read unless you focus on it strongly. I think the band did this on purpose as they like to focus more on their instruments than the lyrics they are singing. Whereas i feel that the colours used, white and pink, could be controversial as rock bands don't really go for bright pinky colours and more neutrals and darker colours.

Our recreated version, we used Adobe Photoshop, we first put the text on the background in white. then we produced another layer and put the stripes on, it turned our pretty good. When we first tried to recreate this on Photoshop we found it really difficult as it was a new software to us and we had never used it. Once we had watch a few youtube videos about it and was playing around with all the tools on photoshop it got a lot easier.

Chronological vs Non Chronological

Filming and Editing Schedule

This is the schedule we as a group are going to try to stick to, this will ensure us that we are organised and the music video will be filmed and edited in time of the deadline.

We have 4-5 lessons of media a week and we have chosen to film and edit during these lessons as well as editing on a wednesday afternoon when we all don't have lessons.

Location Pictures and explanations

One of our locations was a forest. We decided to use one of our locations as a forest because we found that we could do a lot with this one specific location and we could portray it in so many different ways with the help of using different props, makeup and costume. One way we used it was to show our artist was happy and content, whilst singing the song however we flipped this around and used it to show how she was trapped and isolated from the world and we found that a forest would show this in the perfect way.
Another location that we used was a lake/ river. We used this as this location fitted with our lyrics of the song for example "Still waters run deep" so too connote this we found that a lake or a river would be perfect to show this. Again similar to the forest we could use this in a variety of ways, but mainly using it for the still waters.

This last one is not a specific location however we thought that by doing a time-laps of the sky or sunset would compliment our locations and our song. Our song is a relatively slow song and so by doing a time-laps at the start we thought it would set the scene of the music video nicely and it would also start to give the audience an incite of the music video without giving too much away, so they are starting to guess and think about the music video which is what we want.

Analysis of Other Students Videos

What i like about this music video is the great use of location and appropriate mise-en-scene. They obviously took great care in what was in the frame of the shot. My favourite aspect of the music video is the time lapse of the sky as well as the lightening used for when the character was performing.



I like the use of costume and location in this video especially the tunnel location.



I feel this video uses a variety of effective locations but could do with more of a narrative or concept to the music video. Also they could of added aspect of performance to see who actually sings the song and interact with the audience more.



My favourite aspect of this music video is the lip synching which is very good as well as the use of costume and mise en scene is obviously well thought through.

Health And Safety

Create a Copy | View Larger

Lip synch Practise

Radio 1 Chart and MTV Awards Research

Radio 1 Charts

From looking at the Radio 1 chart, i have found that most of the songs in the top 40 our of the indie pop or Rap/Pop genre. i feel that because our song i in a similar genre as of most of the songs in the top 40 our song may become popular with this audience as it is of a similar genre and music taste.

This helps in our research and planning as this is our target audience and helps us base our song on the charts. I also looked at the Indie single top 40 charts, this showed me that most indie songs that are popular at the moment are
















MTV Awards

From these results I can see that majority of the nominees and the winner of the best video of the year are from the performance or spectacle genre. This shows that spectacle and performance are the best genres of music video as they engaging with the audience. 

Taylor Swift - Bad Blood music video uses a lot of clever camera angles and special effects. The genre is image and spectacle, I think the Bad Blood music video won the video of the year as it had a lot going on and kept the audience gripped, it also starred a lot of well known celebrities making people want to watch it again to spot the famous people for example, Ellie Goulding. 

The winner of the best editing was Beyonce '7/11' This video features many creative shots making the video very interesting when the location is only a hotel room. The editing is face pace and in time with the beat, i feel like this is very effective. I would like to use this in our video as i feel that it is very effctive and editing to the beat of our music could add a lot of interest and appeal in our video.

Choice of you tube strategies for promotion to audience

Mise - en - Scene Creativity

We thought that this image was the most effective as it was intresting and the angle of the camera was different. also the prop was balancing at a differet angle and not just flat on the ground looked like it could be floating on the grass.

Analysis of music language and directors creativity

Editing Practise - Hollie and Shauna