Sunday, 4 October 2015

Wordle + Lyric Annotation

This is our wordle that we did so that we could have a look at what words in our lyrics would stand out the most so we could get a better idea of what to base our music video against.


We annotated the lyrics of our song, this gave us an idea of what we may feature in our music video. We found that the most commonly used words in the lyrics are emotion, deep and run. This helps us to link the lyrics with the visuals we may use in the music video.

Saturday, 3 October 2015

Record Labels

There are multiple record labels around the world.

Shady Records was founded by Eminem and Paul Rosenberg in 1999 and has produced a lot of music in partnership with aftermath. So along with the Aftermath artists they also have Slaughterhouse, Yelawolf, Bad Meets Evil and Obie Trice.




EMI Records Ltd, was a British record label. It was founded by the EMI company in 1972 as its flagship label and launched in January 1973 as the successor to its Columbia and Parlophone labels. The EMI label was launched worldwide. It has signed artists such as Elvis and The Beatles 



Def Jam Recordings is an American record label, focused predominantly on hip hop and urban music, owned by Universal Music Group. In the UK, the label takes on the name Def Jam UK and is operated through Virgin EMI, while in Japan, it is Def Jam Japan operating through Universal Sigma Music. The label distributes various record labels, including Roc-A-Fella Records, Kanye West's GOOD Music, Ludacris' Disturbing Tha Peace, and ARTium Recordings, headed by Def Jam's current executive vice president, No I.D.. Current artists include Logic, Big Sean, Kanye West, Leona Lewis, 2 Chainz, Axwell Λ Ingrosso, Mother Mother, Rick Ross, Afrojack, Jeezy, Frank Ocean, Jeremih, Ludacris, Alesso, Vince Staples, and Jhene Aiko, among others.



Sony Music Entertainment  is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerateSony Corporation. they have signed artists like  Michael Jackson and Whitney Houston.





Syco Music, also known as Syco Records, is a British record label founded by Simon Cowell in 2002. It is
a subsidiary of Syco Entertainment. Syco's original base is in London and it has enjoyed most success in the UK market. From 2004 to date, the label has had 22 UK number-one singles. From 2004 to the end of 2009, the label achieved 13 number-one albums. Factoring in releases under predecessor label S Records, Syco/S achieved 20 number-one albums in the 2000-2009 period, more than any other imprint in the UK, including far larger operations like Columbia Records, Warner Bros. Records  and Polydor Records Additionally, the label has achieved 7 top 10 U.S. albums since 2006.

Interpritations of genre through editing






The muic video this still would come from would be from a classical music genre. i used an effect called reduced banding to create an black and white emotional setting. i feel that this creates a clam setting yet shows emotion. the mise-en-scene shows someone playing a piano, a piano which associated with classical music.

















Font Analysis


Friday, 2 October 2015

Case study of ionic Direcotrs

Michel Gondry: Director Michel Gondry's remarkable creative energy and ability to innovate have resulted in some of the most visually stunning music videos in the history of the time, and his wild imagination and organic, childlike imagery raised the bar of what one could achieve in the short format. In particular, his technique of placing numerous cameras around a subject and combining the images to form a visually astonishing sweeping effect has become very popular.
From looking at his Music videos such as "Everlong"- foo fighters and "like a rolling stone' - the rolling stones. ~ From looking at both of these videos they both have similarities such as both the videos uses cleaver editing techniques that look like the character in the video is in a dream or looking back in time. Using these cleaver editing techniques such as saturation in the foo fighters video in the beginning and the the time laps in the rolling stones video show the audience a different perspective and communicate that something isn't normal and makes the video more intresting to the audience. In the foo fighters video "everlong" the audience have to follow the character an his flashbacks and also other characters flashback which allows the audience to work harder and pay more attention to the video. Michel uses lots of jump cuts and having the real world part of the couple sleeping in bed in black and white and the dream part in colour and also adding effects to make it seem more unrealistic. The narrative of the video is about a couple who's dreams get connected and the villains in the dream are also the band mates. both the video and the editing is unconventional but the theme fits the effects of the editing.

"Like a rolling stone" by The Rolling Stones has lots of different editing techniques such as super emposing which gives the video a unrealistic feel to it. This is shown in the video of the main charcater the girl always having a blurred and out of focus aura around her at all times. this shows to the audience that she is perhaps seeing the world in a odd way or she has take something to give her these allusion. it is a very cleaver editing technique which is again quite unconventional. another effect used i this music video is called view morphing which is where the camera pans across a still object or person which gives the effect of time being still but you the audience are still moving. it also makes the shot distorted and along with  the panning shots makes the video look unnatural. 

Michel Gondry has a very unique take on the world and i feel that he uses it to create theses very imaginative yet unconventional ideas for music videos even though the videos and effects are unconventional they work really well and his work definitely stands out.











Creative director analysis

Annoted Stills for Representation

Performance: The still image that we used was a picture of me playing a piano.

Location- Our location was a small space in the dining hall, but we took the image from behind, so using an over the shoulder shot we created an image that would portray to the audience that we were in a studio or a music room rather than a dining hall in a school.
Props- The props that we used was a piano, which we used because we wanted to show to the audience that it was a performance at a gig or in a studio.
Lighting- The lighting that we used was natural lighting, however we choose a certain angle type to make it slightly darker which would emphasis to the audience how we were at a gig or in a studio which commonly would have low key dark lighting.
Camera Angles- The camera angle that we used was an over the shoulder shot, so we could mainly see the piano and how i was playing the piano, so the focus was on that rather than my face. This made the still image show that it was performance as the focus was on the piano.
Costume- The costume that we used was just what i was wearing at the time that we had to film which was just a white jumper and jeans. If we had more time we would have thought about our costume more and maybe had a dress on or something more formal as this is what artists commonly wear when they are performing, however the white jumper symbolizes that the artist is pure and calm which helps with the performance being emphasized as calm which is what a piano performance would normally be.

Image
For our image picture we took a picture of two girls going there hair and make up in a toilet mirror.
The picture was an over the should shot which showed the reflection not real person, as well as the location being a toilet. This is a very stereotypical girl thing to do to go to the toilet and apply or correct there look.
The picture shows that the girls want to look good and look there best. This picture portrays them to the audience as they want to impress someone. The jackets they are wearing are edgy and show that they are stylish and care about there appearance.

Narrative
The genre used in this picture was narrative we used the car to represent the journey in the story of the music video. The location of the camera angle is positioned in a way that only shows the person in the car. you cannot see around the person and it gives no clues as to where the person is going or has ended up. the person is thinking and does not show much expression on her face. The lighting isnt light or dark but a mixture of both, this could convey the persons feelings or emotions to the audience. The person is in a leather jacket which shows the type of clothing and her edgy personality.