Research into vlogs with Audience Analysis

Vlogs are blogs but in a style of visuals and video created by an artist/You-tuber. They can involve the artist just filming their day and what they are getting up to or them recording a new song/album to promote themselves.

For example the band 5SOS (they produce a music in the pop genre) created video diaries while they were on tour in London. This is a great way of the artist to connect with their fans and inform them with information about future plans and music being released.




Another example is Troye Sivan (who creates music of the indie genre) who is currently using vlogs to announce his new album as well as releasing his new songs and music videos on this website. Again this is an easy way to give a message to his fans and views directly.




These artists that making these vlogs are targeting the same audience as we are with Jasmine Thompson as an artist. The artists that are putting these vlogs up directly through social media are directly connecting with their audience and keeping them updated with the process of what they are creating or releasing. This ensures that the audience know exactly what they are up to and they know when their music is available to download and buy. Vlogging also connects the audience and the artist on a more intimate level, as it comes across as just having a chat with a friend. Involving the audience more, may increase the amount of people interested in the artist.

Vlogging is also another way of getting the audiences opinion on things. for example when they release there single, if the audience want to see the artist live.

Blumler and Katz

Blumler & Katz Theory is called uses and gratifications, which asks the question of why do people consume media?
They found that the four most common things that the audience uses for the media are:

finding out about relevant events and conditions in immediate surroundings, society and the world

seeking advice on practical matters or opinion and decision choices

satisfying curiosity and general interest

learning; self-education

gaining a sense of security through knowledge Personal Identity

finding reinforcement for personal values

finding models of behaviour

identifying with valued other (in the media)

gaining insight into one's selfIntegration and Social Interaction

gaining insight into circumstances of others; social empathy

identifying with others and gaining a sense of belonging

finding a basis for conversation and social interaction

having a substitute for real-life companionship

helping to carry out social roles

enabling one to connect with family, friends and societyEntertainment

escaping, or being diverted, from problems

relaxing

getting intrinsic cultural or aesthetic enjoyment

filling time

emotional release

sexual arousal

For our Music Video we will be using Blumler and Katz Theory of entertainment as we feel that their explanation for why audiences watch and use media fit our task and what we are trying to achieve with our video well.  People watch music videos to be entertained, to fill time or relax and so with creating a music video we are trying to make sure our audience enjoy it.

Music Video Pitch

Media pitch audience feedback

Whilst we were pitching to our peers, they were evaluating our ideas and music video pitch. The results from this are shown from the pictures above.  We got them to write three points on how we could improve on our initial ideas and our pitch. One common point that the audience commented on was what specific lighting we had and what type of editing we would have used. This was all useful as it got us to think about different elements in our music video that we had not thought about, to improve our music video.

Interim Evaluation

This week, we have been annotating and analysis our songs lyrics.

We our analysis the lyrics of "Drop You Guard" as this will help us to know what to put in the music video. For example, The lyrics our ".. those paper dolls hold each other by the hand.." we are think of doing a stop motion of two paper dolls coming into the screen, holding hands. This connects the visuals with the lyrics.

Using a wordle, which you put all the lyrics into i and it comes out with the most used words. We found that the most used words were; darkness, guard, deeper, hard, runs, deep, sea, emotion.
From things we are going to include in our music video darkness and also the use of water and sea is mentioned alot so we are going to try introduce that through the video. We are also hopefully going to portray a lot of emotion through the actor onto the music video. This will hopefully make the audience more engaged in the video.


I think this week has been very effective in the research and planning of our music video, as we have decided the genre of the music video along with what we want to come across to the audience through the camera.

Pitch Plan

binary opposits levi strauss drawings

 These photos are of drawings of binary opposites that I have done to help us get an idea of what we could put in our music video.