Audience Conventions
One convention of my music video is performance. This still is from Tori Kelly's All In My Head music video. The audience can then decode that this genre is more about the music instead of other musical artists like Nicki Minaj being seen as a sexual object and all about the image. They also can decode that she's a girl next door type of girl and that she as an average everyday girl playing her guitar doing what she loves. I feel that we should use the performance scenes in our music video as it will show the audience that its all about the pure talent and the music rather than the image that they want to be portrayed as. This shows that she isn't selling herself and more selling the music.
Another convention of my music video genre is narrative, most artist within the genre us a narrative which has a love story in it. This still is from Taylor Swift's Love Story video. The audience will decode this as two young people falling in love and that love is very important and essential. I feel that we could use narrative of a love story in our music video but would find it very sterotypical for out genre. I think that a more meaningful narrative would work better with our genre.
Another convention of is characters, from Taylor Swifts We Are Never Ever Getting Back Together music video it shows that there is a male and a female characters. With Indie Pop songs the music videos are very similar as they normally have so sort of narrative. The audience will decode this as a love story and understand what the music video is about.
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