In this still of Taylor Swift, her hair is very natural and just loosely tied up. Her makeup is very natural looking as she only has a little bit of mascara and lip gloss on.
The things that the audience would decode from this is that Taylor is very naturalistic and pure, which the audience can tell from the M-E-S, through the see of her hair and makeup. This also shows Taylor to be like ' The girl next door' which is very simple in the way she looks, in comparison to artists like Lady Gaga, who is very outgoing in the way she acts and how she look, so she is not trying to sell herself to the audience in a provocative way but selling her music.
In this still of Ellie Golding, again her hair is very natural as it is blowing in the wind and her makeup is also very natural looking. The colors in this still her as well all natural colors with the lighting being a natural lighting used to light up her face and darken the location, focusing on her rather than the location, however the location fits in with the genre of the music video and the artist as it is in a field so again this is a very natural setting to use, which matches her hair and makeup.The audience would decode from this a very similar way to how the previous image of Taylor Swift would be perceived which is a very natural looking girl rather than a out going artist like Girls Aloud.
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