Blumler & Katz Theory is called uses and gratifications, which asks the question of why do people consume media? They found that the four most common things that the audience uses for the media are:
Information
Personal Identity
Entertainment
Integration and social interaction
We will use the Blumler & Katz Theory in our music video for entertainment for the audience as people are going to be watching the music video whilst listening to the music. We could also say that they are going to use it for integration and social interaction because we are trying to give a message to the audience and we are trying to fit in with society, instead of differentiating from society.
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