Analysis of 3 music videos - What works well?

The first Music video is Beyonce - 7/11. This Music video is editied to the beat of the music and is very fast pace. there are some cleaver editing techniques in this such as the rewind techniques when Beyonce falls off the chair and then the effect of the rewind puts her back in the chair, this is a very interesting effect. This video won best editing the year it was created.

The second Music video is Skrillex and Diplo - "Where Are Ü Now" with Justin Bieber. this music video i think is the better compared to beyonce 7/11 as i think that is it more creative and is more interesting. the use of the green screen to create the colours and drawings in the background looks really good and suits the beat of the song. it also makes the video unique. the us of time laps is also different and interesting.  

The third music video is nicki minaj "starships". in the beginning of this video there is a clip of a flying spaceshp which is obviously edited in. this is effective as it goes with the theme of the song. also the locations and backgrounds have all been colour enhanced through editing and also lots of vibrant colours have been used. they have used real locations and put effects and filters over the top of the footage.  there is also a colydiscope effect in the music video which fits well with the theme of starships and aliens as it has a filter and looks a little bit like it is from out of space.
  

 From looking at the three Music videos and seeing what we could use in our music video is the use of the green screen and the fast editing to the beat of the music will be very effective in our music video. We could also use the filters over the top of the footage in our music video.