Blumler and Katz

Blumler & Katz Theory is called uses and gratifications, which asks the question of why do people consume media?
They found that the four most common things that the audience uses for the media are:

finding out about relevant events and conditions in immediate surroundings, society and the world

seeking advice on practical matters or opinion and decision choices

satisfying curiosity and general interest

learning; self-education

gaining a sense of security through knowledge Personal Identity

finding reinforcement for personal values

finding models of behaviour

identifying with valued other (in the media)

gaining insight into one's selfIntegration and Social Interaction

gaining insight into circumstances of others; social empathy

identifying with others and gaining a sense of belonging

finding a basis for conversation and social interaction

having a substitute for real-life companionship

helping to carry out social roles

enabling one to connect with family, friends and societyEntertainment

escaping, or being diverted, from problems

relaxing

getting intrinsic cultural or aesthetic enjoyment

filling time

emotional release

sexual arousal

For our Music Video we will be using Blumler and Katz Theory of entertainment as we feel that their explanation for why audiences watch and use media fit our task and what we are trying to achieve with our video well.  People watch music videos to be entertained, to fill time or relax and so with creating a music video we are trying to make sure our audience enjoy it.