Case study of ionic Direcotrs

Michel Gondry: Director Michel Gondry's remarkable creative energy and ability to innovate have resulted in some of the most visually stunning music videos in the history of the time, and his wild imagination and organic, childlike imagery raised the bar of what one could achieve in the short format. In particular, his technique of placing numerous cameras around a subject and combining the images to form a visually astonishing sweeping effect has become very popular.
From looking at his Music videos such as "Everlong"- foo fighters and "like a rolling stone' - the rolling stones. ~ From looking at both of these videos they both have similarities such as both the videos uses cleaver editing techniques that look like the character in the video is in a dream or looking back in time. Using these cleaver editing techniques such as saturation in the foo fighters video in the beginning and the the time laps in the rolling stones video show the audience a different perspective and communicate that something isn't normal and makes the video more intresting to the audience. In the foo fighters video "everlong" the audience have to follow the character an his flashbacks and also other characters flashback which allows the audience to work harder and pay more attention to the video. Michel uses lots of jump cuts and having the real world part of the couple sleeping in bed in black and white and the dream part in colour and also adding effects to make it seem more unrealistic. The narrative of the video is about a couple who's dreams get connected and the villains in the dream are also the band mates. both the video and the editing is unconventional but the theme fits the effects of the editing.

"Like a rolling stone" by The Rolling Stones has lots of different editing techniques such as super emposing which gives the video a unrealistic feel to it. This is shown in the video of the main charcater the girl always having a blurred and out of focus aura around her at all times. this shows to the audience that she is perhaps seeing the world in a odd way or she has take something to give her these allusion. it is a very cleaver editing technique which is again quite unconventional. another effect used i this music video is called view morphing which is where the camera pans across a still object or person which gives the effect of time being still but you the audience are still moving. it also makes the shot distorted and along with  the panning shots makes the video look unnatural. 

Michel Gondry has a very unique take on the world and i feel that he uses it to create theses very imaginative yet unconventional ideas for music videos even though the videos and effects are unconventional they work really well and his work definitely stands out.